Case Study

Asheville River Cabins

Converting Social Media into Actual Bookings

Key Achievements

82%

Increased Direct Booking Split from 40 to 82% in 8 Months

$620,000​

Generated $620,000 in Direct Bookings​

6,400

Grew Email List from 0 to 6,400

350,000 Views

Averaged 40,000 Views Monthly

14.9%

Instagram Funnel Converted at 14.9%

$0.59 CPL

Acquired new leads at just $0.59 each

26.4%

26.4% Facebook Ad Opt-in Rate (Industry Benchmark: 10%)

Challenge

Before partnering with us, Brett Turner was struggling to cut through the noise in an increasingly competitive glamping market. Their marketing efforts lacked a clear, targeted strategy, making it difficult to connect meaningfully with their three key audiences: families, couples, and corporate groups.

Although they had access to social media analytics and a library of existing content, these resources weren’t being leveraged effectively. As a result, their outreach felt scattered, engagement rates were inconsistent, and they were missing opportunities to position themselves as the go-to choice for memorable glamping experiences.

Solution

Brett Turner decided to make a change and partner with HiddenGem Media to convert his social media into more bookings through our Marketing Funnel approach:

Step 1

Optimize the Instagram Page

Refine the Instagram presence to capture more interest and guide visitors to join the email list.

Step 2

Build Email Marketing Automation

Create automated email flows that nurture guests and highlight timely, strategic offers.

  • Turn followers into warm, ready-to-book guests
  • Automate communication to drive more stays
  • Boost revenue with perfectly timed offers

Step 3

Launch Ads Campaign

Run targeted ad campaigns designed to grow your audience and fill your email list with qualified future guests.

  • Reach travelers most likely to book
  • Turn ad traffic into direct bookings
  • Stretch budget with data-driven optimization

Step 4

Send Weekly Email Campaigns

Keep guests engaged with weekly emails that build trust and inspire more direct bookings.

  • Strengthen brand with memorable content
  • Motivate subscribers with timely offers
  • Improve results with data-driven tweaks

Result/ Business Impact

Brett Turner transformed his marketing from scattered outreach into a fully optimized growth engine—boosting direct bookings from 40% to 82% and generating $620,000 in revenue. With new leads coming in at just $0.59 each and a Facebook ad opt-in rate of 26.4% (well above the 10% industry benchmark), Asheville River Cabins rapidly expanded its audience, growing its email list from 0 to 6,400 subscribers. Meanwhile, consistent Instagram visibility—averaging 350,000 views monthly—and a 14.9% funnel conversion rate strengthened brand authority and reduced reliance on third-party platforms.

Testimonial

What Chris talks about us

Source: Google Review

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Social Media

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Quick Menu
How does the guarantee work?

We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.

Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.

These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.

We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.

Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it. 

If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.

Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more

If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!

Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.

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