Paradise Pointe Case Study | HiddenGem Media

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Case Study · Micro-Resort · Georgia

A newly acquired 15-cabin resort, rebuilt as a brand — $2.25M in tracked direct bookings in 16 months.

Property: Waterfront micro-resort
Units: 15 cabins
Location: Georgia
Owner: Fred Boothby

Starting point: Newly acquired, no standalone brand, ~25% average occupancy, roughly 30% of bookings direct.

Paradise Pointe's website, stayparadisepointe.com

Key results

Tracked direct-booking revenue in 16 months: Tracked direct-booking revenue in 16 months
Direct-booking split: Direct-booking split
Average occupancy, 2025 → 2026: Average occupancy, 2025 → 2026
Ideal travelers reached · 194K followers · 32K email leads: Ideal travelers reached · 194K followers · 32K email leads

The situation

Fred Boothby had just acquired Paradise Pointe — fifteen cabins on the water in Georgia — and wanted it to stand on its own as a brand, separate from his management company. That meant starting from zero: no brand identity, no audience, no direct-booking website, and a calendar averaging 25% occupancy with most of the revenue running through OTAs.

It's the classic acquisition problem. You've bought the asset. Now you need the demand engine that turns it into NOI — and you need it to compound, not just spike.

What we installed

The Resort Discovery Funnel — the same system, installed the same way, on every property.

Foundation
- A brand identity built around the guest who books this property: families. Naming, visual system, voice — designed to be recognized on a feed, not just on a sign.
- A high-converting direct-booking website, built to track every booking back to the ad, email or post that produced it.
Reach
- Cinematic finishing on the existing photo library, then reels and short-form video targeted to family travelers on Instagram and Facebook — the top of the discovery funnel.
Capture
- Instagram and Facebook profiles rebuilt as conversion channels, driving to a two-stage landing page with a core offer that trades a small incentive for an email address.
Nurture
- An automated welcome flow and ongoing campaigns with tailored promotions — teaching the property, the cabins, the area and the reasons to book direct, on a schedule.
Convert
- ROI-driven Meta ad campaigns that drove direct bookings for $57 average cost per booking at a 27X ROAS.

What it did to the business

Tracked business impact

$2.25M in direct-booking revenue, attributed booking by booking, in 16 months.
Direct bookings went from roughly $30K/month in the first two months to averaging $100–170K/month, with several months over $250K direct bookings along the way.
Direct-booking split rose from ~30% to 87% — and held above 57% as a sustained average even through the ramp.
Ten consecutive months of direct-booking growth, until the calendar was oversold.
Average occupancy doubled, 25% → 53%.
The slow season inverted: January — historically the softest month — became the best month in the property's history.

Owned brand assets

194,000 followers and 32,000 email leads that Paradise Pointe markets to for free, every week, forever.
33.1 million views of the property in front of its ideal guest.
Branded search lifts as brand awareness compounds — every future booking gets a little cheaper.

In their words

**Fred Boothby** · Owner, Stay Paradise Pointe

Why this matters if you've acquired — or are acquiring — a property

A newly acquired resort is a demand problem before it's anything else. Paradise Pointe shows what happens when the demand engine is installed with the acquisition rather than years after it: occupancy doubles, the direct split flips, and the slow season stops being a write-off. Every month of that ramp is NOI you either capture or leave on the table.