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Case Study
Starlight Haven
"Leveraging Paid Ads to Drive Profitable Growth"
Key Achievements
6X
6-9X Return on Ad Spend with Facebook Ads
$830,000
$830,000+ in Direct Bookings in 11 Months
304,000+
304,000+ Monthly Views
80,000
Increased Their Email List by 80,000 Subscribers
200,000+
Increase Reach by 200,000+ in Several Months
$422,777
Got Their Slowest Month (November) to Outperform Their Peak Month of August
Challenge
Kevin Ferguson faced the challenge of driving more direct booking revenue while building greater awareness for his micro-resorts in rural areas, where visibility and market reach were limited.
Solution
Step 1
Build Email Automation Sequences with Strategic Promotions
Step 2
Launch Cold Lead Ads to Email List Drive Opt-ins
Step 3
Retarget Warm Audiences with Meta Booking Ads
Result/ Business Impact
By leveraging paid ads strategically, Kevin Ferguson transformed his rural micro-resorts into high-performing destinations with year-round demand. Marketing not only drove over $830,000 in direct bookings in 11 months but also created long-term marketing assets—a 68,000-subscriber email list and a stronger organic presence on Instagram. With even the slowest season outperforming peak months, Kevin achieved sustainable, profitable growth while reducing reliance on seasonal trends.
Averaging 200,000 Views with Increased Engagement Rate
Increased Website Traffic by 130%
Testimonial
Kevin Costner talks about us
Hidden Gem truly stands out among the marketing firms we’ve worked with in the past. Their in-depth knowledge of short-term rental marketing is unmatched by any other agency we’ve encountered. Their team is not only extremely competent but are also a pleasure to work with, making the entire process feel effortless.
If you’re searching for a dedicated, results-driven partner to elevate your business, we wholeheartedly recommend Hidden Gem
Kevin Ferguson
Owner, Starlight Haven
“Since working with HiddenGem we’ve seen amazing results from our return on ad spend, to our occupancy rates, to the feedback from the content.”
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Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.
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FAQs
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results? (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
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