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Case Study
Evergreen Cabins
Converting Social Media into Actual Bookings
Key Achievements
88%
Increased Direct Booking Split from 0 to 88% in 12 Months
$350,000
Generated $350,000 in Direct Bookings
20,000
Grew Email List from 0 to 20,000
3,500,000
Averaged 3,500,000 Views Monthly
Challenge
Chris Broomfield had already seen success in growing a social media following by creating videos of his unique cabins with the help of his past Social Media manager Mike Iannetta. Although he had amounted a strong follower count & virality, he was not actually getting any direct bookings from this and overall occupancy was below 50% despite having incredible stays. With 100% of his bookings coming from Airbnb, average daily rate kept lowering from the price competition & fight to rank higher in his oversaturated market.
Solution
Chris decided to make a change and partner with HiddenGem Media to convert his Social Media into more bookings through our Marketing Funnel approach:
Step 1
Create a High Converting Direct Booking Website
Step 2
Adjust Content Strategy to Reach More Ideal Target Audience
Step 3
Direct Social Media Viewers to an Email Signup & Funnel
Step 4
Retarget Warm Audience with Meta Retargeting Ads
Results / Brand Growth
Averaging 3,500,000 Monthly Views with Increased Engagement Rate
Grew Email List from 0 to 20,000 with High Open & Click Rates
Increased Branded Search Volume on Google by 160%
Increased Repeat Bookings & Guest LTV by 22%
Result/ Business Impact
Increased Direct Booking Split from 0 to 88% in 12 Months
Generated $350,000 in Direct Bookings
Overall Revenue Increased 32% YoY
Average Daily Rate (ADR) Increased 26%
Achieved a 6.5X ROI from Meta Ads
+190,000 Followers
With the added confidence from marketing, Chris has added 2 new unique stays to his portfolio, with 1 more on the way.
Coming Soon
1 NEW PROPERTY
New
Two -Story Container House
New
The Tiny House
Current
A-Frame Cabins
Current
The Treehouse
Current
Birch Falls Spa Cabin
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Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.
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FAQs
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results? (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
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