Skip to content
40,200 New Email Subscribers in 9 months
130,000 Website Visitors in 3 months
Strong opt-in conversion rates:
Case Study
FLOHOM
"Doubling Down on Social Media with Profitable Ads"
Key Achievements
87%
Increased Direct Booking Split to 87%
$900,000
Generated $900,000 in Direct Booking in 9 months
40,200
Captured 27,000 New Email Subscribers
2,000,000 monthly views
167,000 Followers
Challenge
FLOHOM launched with a captivating concept—floating luxury houseboats offering romantic, urban waterfront escapes. While the brand saw early interest and organic reach through Instagram, their biggest hurdle was turning awareness into consistent direct bookings, especially for their lesser-known houseboats. Despite a growing presence, most bookings still came through Airbnb. The team needed a scalable marketing system that would support direct booking growth, balance visibility across properties, and drive brand equity as they expanded to new markets like Virginia Beach and Florida.
Solution
FLOHOM partnered with HiddenGem Media to build a full-funnel marketing system designed not just to drive traffic—but to capture, nurture, and convert high-intent guests at scale.
Step 1
Create a High-Converting Direct Booking Website
Step 2
Build Email Automation Sequences with Strategic Promotions
Step 3
Launch Cold Lead Ads and Drive Opt-ins via Instagram & Facebook
Step 4
Retarget Warm Audiences with Meta Booking Ads
Results / Brand Growth
40,200 New Email Subscribers in 9 months
130,000 Website Visitors in 3 months
Strong opt-in conversion rates:
26.5% via Facebook Ads
15.2% via Instagram Landing Page
Result/ Business Impact
$900,000 in Direct Booking Revenue
Direct bookings now account for 81.4% of total revenue after 3 months - Reduced dependency on Airbnb
Cost per lead as low as $0.79 on cold lead ads
Retargeting ads generated $2.4K in tracked bookings with 3x ROAS in just 3 weeks
LET'S TALK
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.
Case Studies
Quick Menu
FAQs
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results? (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
FOLLOW US
© 2026HiddenGem Media