Case Study
Paradise Pointe
“Attracting More Families with Targeted Marketing Campaigns and Brand Recognition”
Key Achievements
65%
Doubled Direct Booking Split from 30% to 65% in just 8 Months - and has maintained 57% average direct booking split
$700,000
Generated $700,000 in Direct Bookings
9,500
Grew Email List from 0 to 9,500+ in 8 Months. Email list now totals +11,000
2M
+2M views last 8 months on Instagram, Facebook & Tiktok. Averaged 250,000 Views Monthly
2X (53%)
Average Occupancy Increased from 25% in 2024 to 53% in 2025
$0.62
$0.62 CPL (Cost per lead)
Challenge
Fred Boothby recently acquired the micro-resort, Paradise Pointe, with the vision of establishing it as a stand-alone brand, distinct from his management company, Enjoy Unique Stays. Starting from the ground up, the new brand needed a clear identity, increased market awareness, and a dedicated direct booking website to drive growth.
Solution
Fred decided to make a change and partner with HiddenGem Media to convert his Social Media into more bookings through our Marketing Funnel approach:
Step 1
Develop a recognizable brand identity that resonates with families
Step 2
Build a high-converting direct booking website
Step 3
Optimize social media profiles into conversion-focused channels to grow the email list
Step 4
Expand top-of-funnel reach with strategic Instagram & Facebook reels targeted to families
Step 5
Create automated email sequences with tailored promotions
Step 6
Launch cold lead ads on Instagram & Facebook to drive consistent opt-ins
Result/ Business Impact
Within just a few months, Paradise Pointe transformed from a brand-new identity into a thriving, family-focused destination. With leads acquired at only $0.62 each, the brand scaled its audience in a highly cost-effective way, while doubling direct bookings, boosting occupancy, and capturing over 9,500 subscribers. By combining social media reach, brand development, and email marketing strategy, Fred Boothby reduced reliance on third-party platforms and built a sustainable growth engine.
Averaging 200,000 Views with Increased Engagement Rate
Increased Website Traffic by 130%
Testimonial
What Garrett talks about us
My experience partnering with Hidden Gem Media has been great. I own a property management company called Basecamp, and we were looking for a partner who could represent our brand, extend our reach, and increase revenue after a few months, I’m confident I made the right decision. My experience working with the team has been great.
And after three months, we began to see some promising results. And after four months there was a notable increase in direct booking revenue jumped from about 1% to 9%, and we have 17 properties right now, so that’s a notable amount of revenue. At this rate, I’d say we are likely to reach our end of year goal for direct booking revenue.
And with that, I’d certainly say the ROI on this investment has been pretty strong. I’m looking forward to continued high performance and guidance from the Hidden Gem team here in the future.
