01
Paradise Pointe
- in direct bookings
- $2.25Min direct bookings
- direct split
- 87%direct split
- travelers reached
- 33.1Mtravelers reached
Performance marketing for resorts & hotels
We install and run the Resort Discovery Funnel — ROI-driven Meta ads, cinematic content, and booking-level tracking — that fills your calendar with direct bookings more profitably than the 15–20% the OTAs charge, while growing brand assets as a byproduct.
Apply to Work With UsBest fit: 10–100 units doing $100K–$1M/month in revenue
Trusted by 50+ resorts & experiential stays across North America
01 / 11By the numbers
- Tracked direct-booking revenue for clients
- $20M+
- Resorts served. Our only industry
- 50+
- Years of Resort Marketing
- 5+
- Full-time specialists
- 20
02 / 11What's Included
One system. Everything demand needs.
Built, launched, and run for you by 20 full-time specialists — and you own every asset from day one.
Performance Meta Ads
Advanced campaigns that convert direct bookings at 5–10% cost per booking, fully tracked, scaled when profitable.
Cinematic Content
The highest quality content in the industry, perfected from the photos you already have.
Email & List Building
Welcome sequences engineered to the ~70-day travel decision window, plus campaigns aimed at your actual soft dates.
Custom AI Websites
Lightning-fast, conversion-optimized for discovery traffic, attribution built into the code. Integrates with every major PMS.
YourAiWebsite.comFull tracking 9.5/10Revenue Management Intel
Marketing and pricing run as one system: fill the calendar, confirm demand, raise rates.
AI Concierge
Every DM, comment, email, and website chat answered instantly, 24/7, connected to your live availability.
03 / 11Why Resorts Switch to Us
The gap between “someone posting for us” and a performance system
Most resorts hand marketing to whoever has spare hours — a team member wearing the marketing hat, a freelance social media manager, or a generalist agency juggling a dentist and an e-com brand. Here’s the honest difference:
| Aspect | The marketing hat / freelancer / generalist | HiddenGem |
|---|---|---|
| Content | Phone photos, guesswork, trending audio | AI-perfected content proven across 50+ resorts to outperform $6K creator shoots |
| Paid ads | Boosted posts; no real budget trusted | Advanced performance Meta campaigns, scaled when profitable |
| Tracking | “I think it’s working” | Every booking stamped with the exact ad that produced it |
| Data | One property’s history | 50+ resort ad accounts feeding one playbook |
| Pricing | Untouched — or discounted when it’s slow | Rates stepped up as demand fills the calendar |
| Accountability | A salary either way | More new direct bookings than you pay us — or the next month is free |
Content
Phone photos, guesswork, trending audio
HiddenGem
AI-perfected content proven across 50+ resorts to outperform $6K creator shoots
Paid ads
Boosted posts; no real budget trusted
HiddenGem
Advanced performance Meta campaigns, scaled when profitable
Tracking
“I think it’s working”
HiddenGem
Every booking stamped with the exact ad that produced it
Data
One property’s history
HiddenGem
50+ resort ad accounts feeding one playbook
Pricing
Untouched — or discounted when it’s slow
HiddenGem
Rates stepped up as demand fills the calendar
Accountability
A salary either way
HiddenGem
More new direct bookings than you pay us — or the next month is free
None of them can track bookings. So none of them can be trusted with real budget. So none of them can scale. That’s the entire gap — and it’s why we built this as one system, run by twenty specialists, for one industry.
04 / 11The Content Engine
The highest quality content in the industry
Perfected with AI from the photos our clients already had. The same shot three ways — raw, finished, then moving — so imagine your property here.
9:41
Reels
yourpropertyFollowThe same photo, moving. Book direct — link in bio.Original audio
05 / 11The Output
Top-performing cinematic ad
Finished cuts, playing the way a guest scrolling past would see them.
06 / 11Tracked Results
Real resorts. Real numbers. Every booking attributed.
- 02
FLOHOM
- in direct bookings
- $2.1Min direct bookings
- direct
- 87%direct
- followers built
- 430Kfollowers built
- 03
Starlight Haven
- in 12 months
- $1.54Min 12 months
- -subscriber email list
- 80,000-subscriber email list
- 04
Asheville River Cabins
- in direct bookings
- $1.22Min direct bookings
- direct
- OTA-dependent →86%direct
- 05
Evergreen Cabins
- direct
- 0% → 88%direct
- /year
- $400K+/year
Direct-booking revenue, attributed and tracked per client — not estimated.
07 / 11In Their Words
Owners on camera, numbers on record
“This is probably one of the best experiences I’ve had working with any company, in any vertical, ever, anywhere”
Tyler Coon · Owner, Reflections Resorts “I do look at it as a return on investment and Dustin & the team delivered on that return very quickly, I’ve been very pleased with the experience”
Ian Joseph · Owner, Branch “To do $300,000 in Direct Bookings on 1 brand, 1 property, even if it has multiple cabins. To do that much revenue in 1 month… feels really good”
Fred Boothby · Owner, Stay Paradise Pointe “And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this”
Patryk Swietek · Owner, The Cohost Company “You really have to use a company like HiddenGem and in my opinion they are the very best… Not just organic content but having the full funnel”
Brian Meyer · Owner, FLOHOM “It’s a no brainer, I’m telling you it’s worth the investment, I know if can be a huge question mark or huge spend, but it’s 100% worth it.”
John Hildebrand · Owner, Myrinn “Since working with HiddenGem Media, we’ve gone from 0% Direct Bookings to 88%… and this past year it’s been over $400,000 in Revenue”
Christoper Broomfield · Owner, Evergreen Cabins “Since working with HiddenGem we’ve seen amazing results from our return on ad spend, to our occupancy rates, to the feedback from the content.”
Kevin Ferguson · Owner, Starlight Haven “I would highly recommend HiddenGem because, I mean, the results show for themselves”
Bryan Hoover · Owner, Hiawassee Glamping “It is some of the highest ROI you’ll find. It can feel like a big investment, but a lot of what you’re investing in is valuable for years and years.”
Jacob Sablosky · Owner, Green Springs Inn
08 / 11Do the Math
What’s your OTA reliance actually costing you?
Adjust the sliders to your property. This is the budget you could redirect from platform fees into demand you own.
Number of units20
Average daily rate$350
Occupancy rate60%
OTA bookings %70%
Assumes a 15% average OTA commission.
Your OTA reliance costs you
$160,965
in fees every year.
And because resorts are valued at roughly 10x annual net operating income, that’s ~$1,609,650 of your property’s value — gone. Marketing is the only line on your P&L with a valuation multiplier.
09 / 11Who's Behind It
Meet Dustin Baker — Founder, HiddenGem Media
“I’ve spent five years building one thing: the marketing system that lets experiential resorts manufacture their own demand — tracked to the booking, priced to grow NOI, and independent of the OTAs. Fifty-plus resorts in, it’s the only thing my team of twenty does.”
10 / 11FAQ
Diligence answers
How does the guarantee work?
Month one, we build everything — and you own every asset from day one. Month two, we launch. From month three on: our marketing generates more in new direct bookings than you pay us that month, or the next month is free. Every booking is tracked in a dashboard you can open any day.
What kind of properties is this best for?
Experiential properties that present beautifully on camera — resorts, glamping resorts, lodges, and boutique hotels with 10 or more units doing $50K+/month. We also work with select experiential vacation-rental portfolios. It does not work for condos, townhouses, or standard urban rentals.
What makes this different from hiring a marketing employee or freelancer?
One person can’t run six specialist disciplines — content production, media buying, email engineering, web development, data, and revenue strategy. And none of the usual options can track bookings, so none can be trusted with real budget, so none can scale. We run all of it as one system, with attribution down to the booking and learnings pooled across 50+ resort ad accounts.
How long until we see results?
Setup is complete in month one. Month two, campaigns launch and gain momentum. Real results — more direct bookings — by month three, which is when the guarantee turns on.
Do you use influencers or content creators?
No — influencer stays can’t be tracked, repeated, or scaled. Our AI content engine consistently outperforms creator shoots across 50+ resorts, and every piece of content is measured against the bookings it produces.
Will your websites connect to my Property Management Software?
Yes — our custom-coded websites integrate with every major PMS, including Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully, and more.
Will I own the marketing assets you create?
Yes — 100% admin control of the website, CRM, ad accounts, social pages, and everything else we build. Everything is owned by your business, not ours.
What if I stop using your services?
Smooth offboarding with full admin access to everything we built — plus free access to our Mastermind program that teaches your team to run it in-house. Clients stay because it works, not because they’re chained.
11 / 11Apply
More direct bookings. Guaranteed.
For resorts & experiential stays with 10+ units doing $50K+/month.
Apply to Work With UsEvery application personally reviewed