01
Paradise Pointe
- in direct bookings
- $2.25Min direct bookings
- direct split
- 87%direct split
- travelers reached
- 33.1Mtravelers reached
Performance marketing for resorts & hotels
We install and run the Resort Discovery Funnel — ROI-driven Meta ads, cinematic content, and booking-level tracking — that fills your calendar with direct bookings more profitably than the 15–20% the OTAs charge, while growing brand assets as a byproduct.
Best fit: 10–100 units doing $100K–$1M/month in revenue
Trusted by 50+ resorts & experiential stays across North America
01 / 10By the numbers
- Tracked direct-booking revenue for clients
- $20M+
- Resorts served. Our only industry
- 50+
- Years of Resort Marketing
- 5+
- Full-time specialists
- 20
02 / 10What's Included
One system. Everything demand needs.
Built, launched, and run for you by 20 full-time specialists — and you own every asset from day one.
ROI-Driven Meta Ads
Advanced campaigns that convert direct bookings more profitably than OTA fees. Fully tracked and scalable.
Cinematic Content
The highest quality content in the industry, perfected from the photos you already have.
Email Campaigns & Automation
Welcome sequences engineered to the ~70-day travel decision window, plus campaigns aimed at your actual soft dates.
- Add-on service
Custom AI-Coded Websites and Landing Pages
Lightning-fast, conversion-optimized for discovery traffic, attribution built into the code. Integrates with every major PMS.
YourAiWebsite.comFull tracking 9.5/10 - Add-on service
Revenue Management Intel
Marketing and pricing run as one system: fill the calendar, confirm demand, raise rates.
- Add-on service
AI Concierge
Every DM, comment, email, and website chat answered instantly, 24/7, connected to your live availability.
03 / 10The Content Engine
The highest quality content in the industry
Cinematic finishing on the photos our clients already had. The same shot three ways — raw, finished, then moving. Now imagine your property here.
04 / 10The Output
Top-performing cinematic ad
Finished cuts, playing the way a guest scrolling past would see them.
05 / 10Tracked Results
Real resorts. Real numbers. Every booking attributed.
- 02
FLOHOM
- in direct bookings
- $2.1Min direct bookings
- direct
- 87%direct
- followers built
- 430Kfollowers built
- 03
Starlight Haven
- in 12 months
- $1.54Min 12 months
- -subscriber email list
- 80,000-subscriber email list
- 04
Asheville River Cabins
- in direct bookings
- $1.22Min direct bookings
- direct
- OTA-dependent →86%direct
- 05
Evergreen Cabins
- direct
- 0% → 88%direct
- /year
- $400K+/year
Direct-booking revenue, attributed and tracked per client — not estimated.
06 / 10In Their Words
Owners on camera, numbers on record
“This is probably one of the best experiences I’ve had working with any company, in any vertical, ever, anywhere”
Tyler Coon · Owner, Reflections Resorts “I do look at it as a return on investment and Dustin & the team delivered on that return very quickly, I’ve been very pleased with the experience”
Ian Joseph · Owner, Branch “To do $300,000 in Direct Bookings on 1 brand, 1 property, even if it has multiple cabins. To do that much revenue in 1 month… feels really good”
Fred Boothby · Owner, Stay Paradise Pointe “And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this”
Patryk Swietek · Owner, The Cohost Company “You really have to use a company like HiddenGem and in my opinion they are the very best… Not just organic content but having the full funnel”
Brian Meyer · Owner, FLOHOM “It’s a no brainer, I’m telling you it’s worth the investment, I know if can be a huge question mark or huge spend, but it’s 100% worth it.”
John Hildebrand · Owner, Myrinn “Since working with HiddenGem Media, we’ve gone from 0% Direct Bookings to 88%… and this past year it’s been over $400,000 in Revenue”
Chris Broomfield · Owner, Evergreen Cabins “Since working with HiddenGem we’ve seen amazing results from our return on ad spend, to our occupancy rates, to the feedback from the content.”
Kevin Ferguson · Owner, Starlight Haven “The quality of our content seems to be attracting a lot of attention, bookings have been up considerably over last year and we’ve seen a big increase in ROAS on our ad spend, particularly on Meta.”
Brett Turner · Owner, Asheville River Cabins “HiddenGem truly feels like an extension of our in-house team. If you are in the hospitality industry and considering working with them, we couldn’t recommend them more!”
Ashley Timber · Owner, Stay on 30A “I would highly recommend HiddenGem because, I mean, the results show for themselves”
Bryan Hoover · Owner, Hiawassee Glamping “It is some of the highest ROI you’ll find. It can feel like a big investment, but a lot of what you’re investing in is valuable for years and years.”
Jacob Sablosky · Owner, Green Springs Inn
07 / 10Do the Math
What’s your OTA reliance actually costing you?
Adjust the sliders to your property. This is the budget you could redirect from platform fees into demand you own.
Number of units20
Average daily rate$350
Occupancy rate60%
OTA bookings %70%
Assumes a 15% average OTA commission.
Your OTA reliance costs you
$160,965
in fees every year.
And because resorts are valued at roughly 10x annual net operating income, that’s ~$1,609,650 of your property’s value — gone. Marketing is the only line on your P&L with a valuation multiplier.
08 / 10Who's Behind It
Meet Dustin Baker — Founder, HiddenGem Media
“I’ve spent five years building one thing: the marketing system that lets experiential resorts manufacture their own demand — tracked to the booking, priced to grow NOI, and independent of the OTAs. Fifty-plus resorts in, it’s the only thing my team of twenty does.”
09 / 10FAQ
Diligence answers
What do you do?
We install and run the complete Resort Discovery Funnel for experiential resorts: enhanced content, ROI-driven Meta ads, custom landing pages and email automations, and booking-level tracking. Fully done for you — our team manages the demand engine produced by social media & Meta ads.
Why Meta ads instead of OTAs, Google, or influencers?
Search demand is finite — you fight every competitor for it and pay 15–20% for the privilege, while AI search results shrink what’s left of SEO. Influencer posts can’t be tracked, repeated, or scaled. Meta discovery is the only channel that’s unlimited, controllable, and trackable — a dial we can turn up when it’s profitably converting.
How do I know this will work for my resort?
This system only works for properties that look good on camera and offer a real experience — which is why it’s the only kind of client we take. We’ve built it across 50+ resorts, experiential hotels and glamping sites. We work best with properties with 10+ units doing $100K+/month in revenue — which is one of the things the application checks.
What makes this different from a social media manager or another agency?
One industry, one system, over twenty full-time specialists. A social media manager posts average quality content, boosts some posts for website clicks and gives free nights to influencers who don’t even convert. We give you an ROI-driven Meta ads funnel with attribution down to the booking, AI-driven recursive improvement every week and the top performing content in the industry.
What if I stop using your services?
Smooth off-boarding with full admin access to everything we built, which you own 100% from day one — plus free access to our Mastermind program that teaches your team to run it in-house. Clients stay because the ROI from our team managing this marketing is clear, not because they’re chained.
What happens next?
Click below and answer a few quick questions — takes about one minute. Every application is personally reviewed. If your resort qualifies, you’ll book a call directly with our founder, get our full strategy video to watch beforehand, and on the call we’ll map this exact system onto your property and your numbers. No pressure either way — if it’s not a fit, you keep the strategy.
10 / 10Apply
More direct bookings. Guaranteed.
For resorts & experiential stays with 10+ units doing $100K+/month.
Every application personally reviewed