“Since working with HiddenGem Media, we’ve gone from 0% Direct Bookings to 88%… and this past year it’s been over $400,000 in Revenue”
Showcasing the Experiences
Content Preview
In collaboration with talented content creators & hidden gem stays!
How It Works
Introducing The Social Media Marketing Funnel
This marketing funnel is the key to converting more awareness into actual bookings
What We Do
Our Services
This is how we've been able to help hundreds of Hotels, Resorts & Vacation Rental Businesses grow their brand and get more bookings.
Social Media
We craft visually striking, emotionally resonant social media that doesn't just build brand awareness—but drives real bookings and trust in your boutique hotel or resort.
Create Content That Targets Your Audience
Build Trust & Loyalty Through Storytelling
Drive Direct Bookings via Strategic Funnels
Email Marketing
We turn your email list into your most valuable asset—building guest loyalty, filling gaps, and generating direct bookings with beautifully branded, data-driven campaigns.
Drive Bookings in Off-Peak Times
Branded, Beautiful, and Built for Clicks
Turn Past Guests Into Lifelong Fans
Facebook Ads
We create thumb-stopping Facebook and Instagram ads that don’t just look good—they reach the right people, spark action, and deliver measurable ROI.
Attract high-intent dream guests
Drive direct bookings with precision
Optimize every dollar spent wisely
Case Studies
Client Success Stories
Here's just a few examples of client success within different types of vacation rental markets.
If you're sick of relying on OTA's like Airbnb & Booking.com to run your business, here is the potential budget you could redirect from fees to marketing in order to invest in your own brand growth & not theirs.
What's the cost of your OTA reliance?
Fill In Your Company's Details
10
$300
60%
90%
Your OTA Reliance Costs You
$88,695
In Profits Every Year
Your Occupancy Rate is above the industry average
By increasing your occupancy by just 10% annually with Marketing, this will lead to $197,100 in extra revenue by year three.
Your OTA Bookings are above the industry average
By increasing your direct bookings by just 10% annually, you could save $26,609 in OTA fees by the end of year three.
Founder of HiddenGem Media
Meet Dustin Baker
"I'm extremely passionate about helping Hidden Gem businesses get the exposure they deserve. Let's take your hospitality marketing to the next level."
Everything you need to know about our custom websites and marketing services
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
Fred Boothby (Paradise Pointe)
Brian Meyer (FLOHOM)
Patryk Swietek (The Cohost Company)
John Hildebrand (Myrinn)
Jacob Sablosky (Green Springs Inn)
Tyler Coon (Reflections Resort)
Ian Joseph (Branch)
Bryan Hoover (Hiawassee Glamping)
Kevin Ferguson (Starlight Haven)
Chris Broomfield (Evergreen Cabins)
Real Results for Remarkable Stays
Case Studies
Discover how HiddenGem Media helps vacation rental brands grow their direct bookings, elevate design, and stand out in a competitive market.
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results? (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
