- Marketing Agency for Hotels, Resorts & Vacation Rental Businesses
- Marketing Agency for Hotels, Resorts & Vacation Rental Businesses
Grow Your Brand
Get Direct Bookings
Don't Let Your Stay Be a 'Hidden' Gem
- Marketing Agency for Hotels, Resorts & Vacation Rental Businesses
Grow Your Brand
Get Direct Bookings
Don't Let Your Stay Be a 'Hidden' Gem
Some Of Our Clients
- Testimonials
Client Testimonials
See why our clients love HiddenGem Media
“To do $300,000 in Direct Bookings on 1 brand, 1 property, even if it has multiple cabins. To do that much revenue in 1 month… feels really good”
“You really have to use a company like HiddenGem and in my opinion they are the very best… Not just organic content but having the full funnel”
“And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this”
“It’s a no brainer, I’m telling you it’s worth the investment, I know if can be a huge question mark or huge spend, but it’s 100% worth it.”
“It is some of the highest ROI you’ll find. It can feel like a big investment, but a lot of what you’re investing in is valuable for years and years.”
“This is probably one of the best experiences I’ve had working with any company, in any vertical, ever, anywhere”
“I do look at it as a return on investment and Dustin & the team delivered on that return very quickly, I’ve been very pleased with the experience”
“Since working with HiddenGem we’ve seen amazing results from our return on ad spend, to our occupancy rates, to the feedback from the content.”
“This is probably one of the best experiences I’ve had working with any company, in any vertical, ever, anywhere”
“I do look at it as a return on investment and Dustin & the team delivered on that return very quickly, I’ve been very pleased with the experience”
“To do $300,000 in Direct Bookings on 1 brand, 1 property, even if it has multiple cabins. To do that much revenue in 1 month… feels really good”
- Showcasing the Experiences
Content Preview
In collaboration with talented content creators & hidden gem stays!
- What We Do
Our Services
This is how we've been able to help hundreds of Hotels, Resorts & Vacation Rental Businesses
grow their brand and get more bookings.
Social Media
We craft visually striking, emotionally resonant social media that doesn't just build brand awareness—but drives real bookings and trust in your boutique hotel or resort.
- Create Content That Targets Your Audience
- Build Trust & Loyalty Through Storytelling
- Drive Direct Bookings via Strategic Funnels
Email Marketing
We turn your email list into your most valuable asset—building guest loyalty, filling gaps, and generating direct bookings with beautifully branded, data-driven campaigns.
- Drive Bookings in Off-Peak Times
- Branded, Beautiful, and Built for Clicks
- Turn Past Guests Into Lifelong Fans
Facebook Ads
We create thumb-stopping Facebook and Instagram ads that don’t just look good—they reach the right people, spark action, and deliver measurable ROI.
- Attract high-intent dream guests
- Drive direct bookings with precision
- Optimize every dollar spent wisely
- Case Studies
Client Success Stories
Here's just a few examples of client success within different types of vacation rental markets.
Case Study 1
EVERGREEN CABINS
- 80% Direct Booking Split
- $300,000 in Direct Bookings
- 3,000,000 Avg. Monthly Views
Case Study 2
FLOHOM
- 80% Direct Booking Split
- $850,000 in Direct Bookings
- Captured 27,000 New Email Subscribers
Case Study 3
PARADISE POINTE
- 65% Direct Booking Split
- $700,000 in Direct Bookings
- 2,000,000 Views (250,000 views monthly)
Redirecting Budget from OTA Fees to Marketing
If you're sick of relying on OTA's like Airbnb & Booking.com to run your business, here is the potential budget you could redirect from fees to marketing in order to invest in your own brand growth & not theirs.
What's the cost of your
OTA reliance?
Fill In Your Company's Details
Founder of HiddenGem Media
Meet Dustin Baker
"I'm extremely passionate about helping Hidden Gem businesses get the exposure they deserve. Let's take your hospitality marketing to the next level."
Get Started Growing Today!
Ready to Take Your Hospitality Business to the Next Level?
- FAQs
Frequently asked questions
Everything you need to know about our
custom websites and marketing services
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
- Client Testimonials
Tyler Coon
Owner, Reflections Resorts
“This is probably one of the best experiences I’ve had working with any company, in any vertical, ever, anywhere”
Ian Joseph
Owner, Branch
“I do look at it as a return on investment and Dustin & the team delivered on that return very quickly, I’ve been very pleased with the experience”
Fred Boothby
Owner, Stay Paradise Pointe
“To do $300,000 in Direct Bookings on 1 brand, 1 property, even if it has multiple cabins. To do that much revenue in 1 month… feels really good”
Patryk Swietek
Owner, The Cohost Company
“And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this”
Brian Meyer
Owner, FLOHOM
“You really have to use a company like HiddenGem and in my opinion they are the very best… Not just organic content but having the full funnel”
John Hildebrand
Owner, Myrinn
“It’s a no brainer, I’m telling you it’s worth the investment, I know if can be a huge question mark or huge spend, but it’s 100% worth it.”
Christoper Broomfield
Owner, Evergreen Cabins
“Since working with HiddenGem Media, we’ve gone from 0% Direct Bookings to 88%… and this past year it’s been over $400,000 in Revenue”
Kevin Ferguson
Owner, Starlight Haven
“Since working with HiddenGem we’ve seen amazing results from our return on ad spend, to our occupancy rates, to the feedback from the content.”
Bryan Hoover
Owner, Hiawassee Glamping
“I would highly recommend HiddenGem because, I mean, the results show for themselves”
Jacob Sablosky
Owner, Green Springs Inn
“It is some of the highest ROI you’ll find. It can feel like a big investment, but a lot of what you’re investing in is valuable for years and years.”
- Real Results for Remarkable Stays
Case Studies
Discover how HiddenGem Media helps vacation rental brands grow their direct bookings, elevate design, and stand out in a competitive market.
CASE STUDY 1
Evergreen Cabins
"Converting Social Media into Actual Bookings"
- 80% Direct Booking Split
- $300,000 in Direct Booking
- 3,000,000 Views Monthly
- CASE STUDY 1
CASE STUDY 2
FLOHOM
“Doubling Down on Social Media with Profitable Ads”
- 80% Direct Booking Split
- $850,000 in Direct Booking
- Captured 27,000 New Email Subscribers
- CASE STUDY 2
CASE STUDY 3
Paradise Pointe
"Turning Social Growth into $700K in Direct Bookings — and Doubling Direct Bookings to 65% in Just 8 Months."
- 65% Direct Booking Split
- $700,000 in Direct Bookings
- 2M Views (250,000 views monthly)
- CASE STUDY 3
CASE STUDY 4
Starlight Haven
"Drove $238K in direct bookings and a 6–9X ad return by turning paid ads into a powerhouse for profitable growth."
- 6–9X Return on Ad Spend
- $670,000 in Direct Bookings
- 80,000 New Email Subscribers
- CASE STUDY 4
CASE STUDY 5
Basecamp Stays
Grew revenue and traffic by turning Instagram into a high-performing direct booking engine.
- 17% Direct Booking Share (from 0%)
- $160K in Direct Bookings within 7 Months
- 200,000+ Video Views Across Social Media
- CASE STUDY 5
CASE STUDY 6
Asheville River Cabins
Transformed social media and ads into a reliable engine for direct bookings and consistent growth.
- 82% Direct Booking Split
- $620,000 Direct Booking Revenue
- 14.9% Instagram Funnel Conversion
- CASE STUDY 6
COMING SOON
The Cohost Company
Turning a local management brand into a national leader in direct bookings through storytelling, systems, and scalable growth.
- Coming Soon
Case Studies
Quick Menu
FAQs
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results? (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
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