Marketing Assistant
- Location
- 195 Hanlon Creek Boulevard, Guelph, ON
Company Overview
HiddenGem Media is a leading marketing agency in the vacation rental industry, helping luxury cabins, micro-resorts, and boutique hotels grow their bookings and build standout brands. We partner with unique, independently owned hospitality businesses to help them move beyond OTA platforms like Airbnb—so they can take control of their bookings, build brand equity, and drive long-term business growth.
From scroll-stopping Instagram Reels and high converting email campaigns to custom direct booking websites, we manage every part of the digital marketing funnel so our clients can focus on what they do best: hospitality.
Based in Guelph, ON off Hwy-6, we’re an enthusiastic, tight-knit team that brings together creative energy, strategic thinking, and a high-performance mindset. Our culture is grounded in PASSION for the work we do, TEAMWORK that amplifies results, and INNOVATION that keeps us ahead of the curve. We operate on clear systems and proven processes that empower our team to scale impact, stay organized, and deliver industry-leading results. As we continue to grow, we’re looking for sharp, motivated individuals eager to make an impact and help shape the future of vacation rental marketing in an ever-evolving digital world.
A Few of Our Clients:
- Evergreen Cabins – IG: @evergreen_cabins | Website: evergreencabins.co
- FLOHOM – IG: @flohom_ofc | Website: flohom.com
- CoHost Company – IG: @thecohostcompany | Website: thecohostcompany.com
- Treetop Escapes – IG: @treetop.escapes | Website: staytreetopescapes.com
Why We’re Hiring
As our client base continues to expand, we are looking for a dedicated Marketing Assistant to join our growing production team. While our Account Managers focus on onboarding and building the strategic foundation of the marketing funnel, our team of Marketing Assistants is responsible for fueling and growing that funnel through high-volume, high-quality output. This is an entry-level position for someone who wants to master the art of digital execution alongside a group of like-minded creatives. We are looking for a teammate who can collaborate effectively, take a strategic framework, and turn it into a living, breathing brand presence.
Growth Potential: For high performers, this role has a clear potential growth path into an Account Manager position—the role responsible for leading that high-level strategy and overseeing the performance of a portfolio of accounts.
Who You Are
This role is the perfect fit if you are:
- A proactive, creative thinker with a genuine passion for social media, travel, and storytelling.
- A time management pro who is focused, efficient, and able to maintain quality work, even with repetitive or detail-heavy tasks.
- A fast learner eager to take initiative, comfortable with self-guided problem-solving, and excited to grow.
- Adaptable and unbothered by shifting priorities in a fast-moving, startup-style environment.
- Energized by collaboration and feedback, seeing constructive input as an opportunity to learn.
Summary of Role
As a Marketing Assistant, you are a key contributor within our creative engine. Your mission is to fuel the marketing funnel by transforming high-level strategies into scroll-stopping Reels/TikToks, engaging Stories, and email campaigns that keep audiences moving toward a booking. This is a hands-on, high-output role for a digital native who thrives in a collaborative environment and specializes in the “doing”—capturing attention, designing for conversion, and maintaining a consistent brand pulse. Working alongside a team of assistants, you will support the Account Management team by ensuring the creative assets that drive growth are produced, polished, and scheduled with absolute precision.
Key Responsibilities
- Social Media Content Creation: Create and schedule scroll-stopping short-form videos (Reels/TikToks) and carousels that feed the top of the funnel, highlight property experiences, and inspire viewers to take action.
- Instagram Stories Creation: Design and publish Stories that support weekly content plans—including interactive tools (polls, questions, links) to actively move followers toward email sign-ups and website traffic.
- Email Marketing Execution: Execute the mid-to-bottom funnel strategy by designing and scheduling weekly email campaigns that match each brand’s voice and drive direct bookings.
- Data Collection & Reporting: Gather weekly performance data for client accounts from social media, email platforms, and website analytics to help the team measure funnel growth.
- Project Management: Maintain a highly organized workflow within Asana, ensuring the Account Management team has real-time visibility into the production pipeline.
Qualifications
Must-Have:
- Confident using Instagram features, including Reels, Stories, tagging, commenting, and DMs.
- Familiarity with creating short-form video content (using the Instagram editor or similar tools) and ability to follow visual and copy-based content templates.
- Strong graphic design skills in Canva, with an eye for clean, on-brand design
- Excellent time management and organizational skills to juggle multiple client projects and meet deadlines consistently.
- Proactive, detail-oriented, and holds a strong sense of personal ownership over all work.
- Team-oriented yet able to work independently; comfortable collaborating closely but also productive working solo.
- Eager to learn, open to feedback, and motivated to grow in a fast-paced environment.
- Genuine interest in travel, hospitality, and a passion for helping businesses grow.
Good to Have:
- Prior experience with social media marketing/management in a professional setting
- Experience with scheduling tools like Meta Business Suite
- Experience with email marketing and/or CRM software
Salary & Benefits:
- Salary: $38K -$45K annually
- Extended health and dental coverage
- Paid time off
Perks:
- Be part of an innovative, passionate, and collaborative company leading the vacation rental marketing space.
- Casual dress and a laid-back, startup-style atmosphere.
- On-site parking and a nearby café.
- Team social events and a team culture that celebrates wins, supports growth, and has fun along the way.
Our Hiring Process
- Submit Your Application* – SEE STEPS BELOW
- Intro Meeting – A brief introductory video call with the Operations Manager (Gillian) and Lead Account Manager (Makenna)
- In-Office Interview – Meet with Gillian and Dustin Baker (Founder & CEO) at our office in Guelph.
- Reference Check – Final step before officially joining the team
HOW TO APPLY:
1. Submit your application
Email your application to gillian@hiddengem.media with the subject line: Marketing Assistant Application – [Your Name]
Your application should include:
- Your resume
- Your creative portfolio and/or any relevant creative samples
2. Complete a short video introduction
As part of our process, we ask all applicants to submit a brief (~2-5 min) video answering three quick questions:
- Tell us about yourself
- What interests you about HiddenGem Media?
- Why do you think you’re a great fit for this role?
Submit your video here: https://forms.gle/tn3ou9nYkU6gLqX27
*Applications without a video submission will not be considered.
- Job Type
- Full-Time
- Working Hours
- 9 AM to 5 PM
- Working Days
- Weekly 5 days (Mon to Fri)
- Salary
- $38K-$45K (Yearly)
- Vacancy
- No of Vacancy: 1
Case Studies
Quick Menu
FAQs
How does the guarantee work?
We will generate more new direct booking revenue each month through our social media discovery funnel, then what you’re paying for our marketing services, otherwise you don't pay us.
How long does it take to see results? (more bookings)?
Our goal is to get you results and growth as soon as possible. Through our proven process, we’ve been able to streamline onboarding and have all the necessary setup completed within 1 month, then in month 2, testing to customize the strategy for your specific business & target audience and then getting real results (more direct bookings) by month 3.
What kind of properties is this Marketing Strategy best for?
These marketing strategies are best for experiential stays that present well visually. Especially if you are within the Cabin, Unique or Luxury categories along with anything waterfront, mountainside or even countryside. This marketing does not work well for condos, townhouses or traditional urban single family residences.
Who takes care of gathering video footage for marketing?
We take care of all content gathering and enhancement. We know how important this is to marketing performance and have gotten very efficient at gathering the highest quality photo & video footage of properties that stands out from the competition, showcase the experience and resonates with the ideal target audience.
Do you organize any Influencers or Content Creator collaborations?
Yes we have actually built up a network of talented content creators and travel influencers and know how to effectively collaborate to maximize the benefits we can get from it.
What if I need changes made to my website or funnel?
If you ever need any changes to your website or marketing funnel, we are very quick to provide updates and offer support wherever needed.
Will my website connect to my Property Management Software?
Yes, our custom WordPress websites can be integrated with every major Property Management Software including but not limited to Cloudbeds, ResNexus, Guesty, Hostaway, Lodgify, Hospitable, OwnerRez, Hostfully and more
What if I choose to stop using your marketing services?
If you no longer wish to continue with our marketing services (which our client retention is above 98%) we have a very smooth off boarding process that ensures you have admin access to everything we’ve built and done for you including your website, CRM and all marketing assets. Additionally, we provide you with free access to our Mastermind program which teaches you how to handle all of your marketing in-house. We don’t ever want any client to feel chained to our services but rather choose to remain with us out of complete satisfaction!
Will I own everything from the custom website to all the marketing assets?
Yes, you will have 100% admin control over everything from the website, the email marketing CRM, the social media pages and everything else we help you create and grow while working with us. We don't want to ever have clients feel chained to us so we make sure everything is owned & controlled by your business, not ours.
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