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Case Study · Luxury Beach-Home Portfolio · 30A, Florida

Portfolio-scale proof — $4.38M in tracked direct bookings in 8 months.

Property
Luxury beach-home portfolio
Units
125+ homes
Location
Scenic Highway 30A — Rosemary Beach, WaterColor, Watersound, Dune Allen, Inlet Beach · Florida Gulf Coast
Owner
Nick & Ashely Timber
Stay On 30A's website, stayon30a.com
Stay On 30A's site on a phone

Key results

Tracked direct-booking revenue in 8 months
Tracked direct-booking revenue in 8 months
Direct-booking split
Direct-booking split
Email leads
Email leads
Followers · 3.47M views
Followers · 3.47M views

The situation

30A is one of the most competitive luxury beach markets in the country. Peak season sells itself — at full OTA commission. The real questions for a portfolio operator here are how much of peak you can move direct, and what happens to shoulder, slow and midweek nights when the weather isn't doing the selling.

What we installed

The Resort Discovery Funnel — the same system, installed the same way, on every property.

  1. Foundation

    • A custom direct-booking website built by HiddenGem, with a live OTA-fee comparison at checkout so guests see the saving before they book — and every booking tracked to source.

  2. Reach

    • Cinematic finishing across the full home library — color grading and motion grading turning the listing photography into scroll-stopping video — plus a reel strategy for the luxury beach traveler.

  3. Capture

    • Two-stage landing page and core offer.

  4. Nurture

    • Automated welcome flow and campaigns with date-class promotions targeting slow-season and midweek nights specifically.

  5. Convert

    • ROI-driven Meta ads structured by date class — peak, slow and midweek run as distinct campaigns with distinct offers — plus retargeting to bring warm visitors back direct.

What it did to the business

Tracked business impact

  • $4.38M in tracked direct-booking revenue in 8 months.
  • Incremental lift in peak-season, slow-season and midweek revenue — the three date classes an operator usually has to choose between.

Owned brand assets

  • 7,000 email leads and 37,000 followers — a launch audience for every home added to the portfolio.
  • 3.47 million views of the properties in front of the luxury beach traveler.

Why this matters if you run a portfolio

Portfolio operators don't have a “does this work” question — they have a “does it hold at scale” question. Stayon30A is the answer: the same system, the same funnel, the same booking-level tracking, producing $3.87M direct in seven months across a multi-property portfolio. And when the next home is added, the audience is already there.

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