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Case Study

“Doubling Down on Social Media with Profitable Ads”

The Cohost Company's website, thecohostcompany.com
The Cohost Company's site on a phone

Key Achievements

〜$500,000 in Direct Booking
〜$500,000 in Direct Booking
Close to 8 million views across different channels, averaging 700,000 views a month.
Close to 8 million views across different channels, averaging 700,000 views a month.
Captured 10K Email Subscribers
Captured 10K Email Subscribers
Instagram growth from 13K to 〜50K Followers
Instagram growth from 13K to 〜50K Followers
Over 50K Website Visitors, average 7K/Month
Over 50K Website Visitors, average 7K/Month

Challenge

Despite managing some of the most stunning properties in the High Desert and beyond, The Cohost Company faced the "platform trap." They were highly dependent on third-party OTAs (Online Travel Agencies), which meant high fees and zero ownership of their guest data. They needed a way to capture the attention of travelers before they went to Airbnb.

Solution

We implemented a full-funnel marketing approach focused on four steps:

  1. Create a High-Converting Direct Booking Website

  2. Build Email Automation Sequences with Strategic Promotions

  3. Launch Cold Lead Ads and Drive Opt-ins via Instagram & Facebook

  4. Retarget Warm Audiences with Meta Booking Ads

In their words

And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this
Patryk Swietek · Owner, The Cohost Company

Results / Brand Growth

〜10K Email Subscribers
Email platform dashboard showing close to 10,000 subscribers

+50K Website Visitors

Result / Business Impact

  • 〜8 million views (700,000 views a month.)
  • 〜$500,000 in Direct Booking Revenue
  • Over 50K website visitors
  • Cost per lead as low as $0.48 on cold lead ads
Josh and Patryk of The Cohost Company
“And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this”
Patryk Swietek · Owner, The Cohost Company
The Cohost Company owner

Testimonial

What Patryk talks about us

Source: Google

Patryk Swietek's Google review of HiddenGem MediaA second screenshot of Patryk Swietek's review