Case Study · Multi-Property Portfolio Brand · High Desert
Escaping the platform trap — $737K in tracked direct bookings for a multi-property portfolio brand.
- Property
- Multi-property portfolio of design-forward stays
- Units
- 133 units under management
- Location
- High Desert, California and beyond
- Owner
- Patryk Swietek and Josh Rudin
Starting point: Highly dependent on OTAs, paying full commission and owning none of the guest data.
Key results
- Tracked direct-booking revenue in 14 months
- Tracked direct-booking revenue in 14 months
- Views across channels
- Views across channels
- Followers
- Followers
- Email leads
- Email leads
- Website visitors
- Website visitors
The situation
The Cohost Company managed some of the most photographed stays in the High Desert — and had no relationship with the people booking them. Every guest came through an OTA, every booking paid commission, and the guest data belonged to the platform. Growth meant growing the OTA's brand, not theirs.
The task was to reach travelers before they searched, and give them a reason to book direct.
What we installed
The Resort Discovery Funnel — the same system, installed the same way, on every property.
Foundation
- A direct-booking website.
Capture
- Cold-lead Meta ads driving opt-ins at $0.48 per lead.
Nurture
- Automated welcome flow with strategic promotions.
Convert
- Retargeting campaigns converting warm audiences into bookings.
What it did to the business
Tracked business impact
- $737K in tracked direct-booking revenue in 14 months.
Owned brand assets
- Followers from 13,000 to 70,700; ~8 million views; 50,000+ website visitors.
- A 10,000-subscriber email list — the first guest data the brand had ever owned.
Where the numbers come from
〜10K Email Subscribers
+50K Website Visitors
In their words
“And just like Isaac French recommended me HiddenGem Media, I’d do the same in a heartbeat to anyone out there listening to this”
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Tell us about the property. If it is a fit, we build the same system these studies describe — and the results are tracked the same way.