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Marketing Assistant

Company Overview

HiddenGem Media is a leading digital marketing agency dedicated to the vacation rental industry. We partner with unique, independently owned hospitality brands to help them move beyond platforms like Airbnb, empowering them to take control of their bookings, build brand equity, and drive long-term growth.

From scroll-stopping Instagram and TikTok reels to high converting email campaigns and more, we manage every part of the digital marketing funnel so our clients can focus on what they do best: hospitality.

We’re an enthusiastic, tight-knit team that brings together creative energy, strategic thinking, and a high-performance mindset. Our culture is grounded in PASSION for the work we do, TEAMWORK that amplifies results, and INNOVATION that keeps us ahead of the curve. We operate on clear systems and proven processes that empower our team to scale impact, stay organized, and deliver industry-leading results. As we continue to grow, we’re looking for sharp, motivated individuals eager to make an impact and help shape the future of vacation rental marketing in an ever-evolving digital world.

A Few of Our Clients:

Why We’re Hiring

As our client base continues to expand, we are looking for a dedicated Marketing Assistant to join our growing production team. While our Account Managers focus on onboarding and building the strategic foundation of the marketing funnel, our team of Marketing Assistants is responsible for fueling and growing that funnel through high-volume, high-quality output. This is a hands-on position for someone who wants to master the art of digital execution alongside a group of like-minded creatives.

Who You Are

This role is the perfect fit if you are:

  • A proactive, creative thinker with a genuine passion for social media, storytelling, and travel.
  • A time management pro who is focused, efficient, detail-oriented, and able to maintain high-quality work, even with repetitive or detail-heavy tasks.
  • A fast learner eager to take initiative, comfortable with self-guided problem-solving, and excited to grow.
  • Adaptable and unbothered by shifting priorities in a fast-moving, startup-style environment.
  • Energized by collaboration and feedback, seeing constructive input as an opportunity to learn.

Summary of Role

As a Marketing Assistant, you play a key role in carrying out the day-to-day marketing for a portfolio of client accounts. Your primary focus is creating and scheduling Instagram Reels/TikToks and email campaigns that help clients grow a loyal, engaged audience, stay top of mind, and drive direct bookings. This is a hands-on, high-output role for someone who thrives on the execution side of marketing—turning strategy into polished, on-brand deliverables across multiple brands. Working closely with the Account Management team, you will help keep client marketing moving forward through consistent content production, strong attention to detail, and reliable execution.

Key Responsibilities

  • Social Media Content Creation: Create and schedule compelling short-form content—including Reels, Carousels, and Stories—that hooks viewers instantly, highlights each brand’s value, encourages engagement, and turns viewers into interested potential guests.
  • Email Marketing Execution: Create and schedule weekly email campaigns tailored to each client’s brand, audience, and goals using a mix of value-driven and promotional content to nurture the audience, build trust over time, and drive direct bookings.
  • Data Collection & Reporting: Record weekly social media and email performance data to identify insights and inform ongoing strategy improvements for each client.
  • Project Management: Manage tasks and deadlines within Asana to maintain an organized workflow and provide the Account Management team with visibility into the production pipeline.
  • Team Collaboration: Work closely with the team to support client success, share feedback, and contribute to a strong, collaborative environment as the company grows.
  • Innovation & Continuous Improvement: Take initiative in identifying new ideas, creative opportunities, and process improvements that strengthen content performance and improve execution.
  • Account Management Support: Assist Account Managers with additional tasks as needed to support day-to-day client management and overall account success.

Qualifications

Must-Have:

  • Familiarity and passion for creating short-form video content (using the Instagram editor, CapCut, or similar tools) and the ability to follow visual and copy-based content templates.
  • Confident using Instagram features, including Reels, Stories, tagging, commenting, and DMs.
  • Excellent time management and organizational skills to juggle multiple projects and meet deadlines consistently.
  • Strong Canva skills and a good eye for clean, on-brand design.
  • Proactive, detail-oriented, and holds a strong sense of personal ownership over all work.
  • Team-oriented yet able to work independently; comfortable collaborating closely but also productive working solo.
  • Eager to learn, open to feedback, and motivated to grow in a fast-paced environment.
  • Genuine interest in travel, hospitality, and a passion for helping businesses grow.

Good to Have:

  • Prior experience with social media marketing/management in a professional setting
  • Experience with scheduling tools like Meta Business Suite
  • Experience with email marketing and/or CRM software

Perks:

  • Health and dental benefits
  • Paid time off
  • Hybrid Flexibility: After the probationary period, Marketing Assistants may work from home on select days of the week while maintaining regular in-office collaboration.
  • Casual Work Environment: Enjoy casual dress and a laid-back, startup-style atmosphere.
  • Team Culture: Be part of a team culture grounded in our core values of passion, teamwork, and innovation—one that celebrates wins, supports growth, and has fun along the way.

Our Hiring Process

  1. Submit Your Application (SEE STEPS BELOW)
  2. Introductory Meeting – A brief introductory video call with the Operations Manager (Gillian) and Lead Account Manager (Makenna)
  3. In-Office Interview – Meet with Gillian and Dustin Baker (Founder & CEO) at our office in Guelph.
  4. Reference Check – Final step before officially joining the team

How to Apply

To be considered for this role, please follow the steps below:

1. Prepare your application materials

Before starting the application form, please have the following ready:

  1. Your resume
  2. A link to your portfolio (or relevant work samples)
  3. A short video introduction (~2-3 mins)

In your video, please answer:

  • Tell us a bit about yourself
  • What interests you about HiddenGem Media?
  • Why do you think you’re a great fit for this role?

2. Submit your application via Google Form

Once everything is ready, complete the application form and upload/provide all required materials using the link below:

APPLY HERE: https://forms.gle/wCE9Tm2Ni66heU2H8

*Applications without a video submission will not be considered.

We appreciate the time and effort it takes to apply and look forward to learning more about you!

How to Apply