Free resources
Long-form conversations about filling a resort’s calendar with direct bookings: what the numbers actually look like, what we would not do, and the parts most owners are told to skip. Free, and no email required.
PodcastThe Hotel Investor Playbook
Why follower count had nothing to do with it: the difference between search demand and discovery demand, what an effective commission really costs once you count agency fees and ad spend, and the ad budget a property needs before any of it works. Includes the kind of property Dustin turns down, and why.
With Michael RussellSeptember 202655 min
PodcastOutdoor Hospitality Podcast
The long version: ad creative, Meta ads, landing pages and email nurture as one trackable system — set against OTAs, influencer spend, Google and SEO, with the tracking that tells you which part paid.
May 20261 hr 20 min
PodcastBehind the Stays
The gap between content that looks good and content that converts — how to track what social actually returns, where creators are underused, and why the email list behind the funnel outlasts any viral post.
With Zach BusekrusJuly 202556 min
More coming: breakdowns of what we run for resorts, and the writing behind it.
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